Bluegreen Learning
22-08-2017 15:59:10 in Marketing by Rachael Wheatley
If you were to send yourself a postcard from your desired future, what would it say? Imagine yourself and your business in 3 or 4 years time.... What work would you be doing? How would you feel about it? What kind of clients would you be working with? How many days a week would you be working? What other things apart from work would you enjoy doing? One of Stephen Covey's 7 Habits of Highly Ef...

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14-07-2017 13:29:37 in Marketing by Rob Sheffield
This might seem a strange question. It was one that came to mind recently when talking to a client. As the conversation went on, it became apparent that what they considered a marketing plan was not the same as what I considered a marketing plan. There are three elements to a marketing plan: Strategy - summary of business plan, objectives, broad outline of how you’re going to achi...

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25-05-2017 17:54:22 in Marketing by Rachael Wheatley
“62% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.” Not so long ago I read an article in Marketing Week* following on from some research they had done, from which the above quote comes. This stark statistic jumped out at me. As many as 62%? Really? After decades of marketers working within companies? Delving...

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10-05-2017 10:52:59 in Marketing by Rob Sheffield
When people in business talk about marketing, they usually do one of two things: Say they already do it, and bring out the marketing plan they’ve done which is essentially a list of activities Grumble about how marketing hasn’t achieved anything To me, the aim of great marketing is to put in place the right things to win new clients and keep existing ones. So I think it&rsquo...

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27-03-2017 15:09:58 in Marketing by Rob Sheffield
You may have lost an hour this weekend, but there's no need to lose any time on developing a marketing plan. It can be one of those things that looms large in your mind: when will you find the time? what do you put in it? With many companies coming to the start of a new financial year, now is the time (if you haven't already) to get something in place to shape and...

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14-03-2017 09:39:58 in Marketing by Rachael Wheatley
The marketing yo-yo diet. It goes something like this. First you increase your marketing activity – networking, publish a few blogs, become more engaged on Linked In, schedule some Tweets related to your article, ask for an introduction to a prospect. Then after a period of time, you get busy with paid work. You’re literally running to keep up with delivering to your clients. Mark...

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20-02-2017 09:41:07 in Marketing by Rob Sheffield
  "The workshop Rachael runs has given us the increased levels of BD activity and success we have today." Barton Willmore is the UK’s leading independent planning and design consultancy. Ambitious to grow but at times frustrated by a lack of structure and focus in their business development and subsequent marketing, they found this gap was hampering their plans to grow and make...

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03-02-2017 17:54:22 in Marketing by Rob Sheffield
A common complaint when we work with clients is that they've agreed their plan but progress seems to be as slow as a snail.  I asked seasoned fellow marketing consultant Nicola Webb to share her experience of how professional services and knowledge businesses can make sure that plans gain the traction they need to make a difference. You’ve done your research, consulted...

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10-01-2017 13:14:51 in Marketing by Rachael Wheatley
We’ve recently done a small bit of research and found that people’s main frustrations with marketing is that there is not enough structure or focus in the marketing plans they have. But how does this show, what are the implications and how can you keep focused to ensure your plan moves forward? How lack of focus shows up There are several ways that a lack of focus and structure in...

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06-01-2017 11:02:40 in Creativity by Rob Sheffield
Innovation is the invisible force behind economic growth and value-creation. To kick-off 2017, we asked 3 wise people for their thoughts on innovation, posing 3 questions: 1. What single piece of advice would you give to senior executives who want to stimulate innovation in their organisations? 2. What specific example of innovation excited you most in 2016? 3. Hope is often a part of resilien...

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